What if there was a way to make purchasing travel that much easier?
Well there is, the Alaska Milage Plus Program
Contracting through Murphy and Associates I worked with the account team as their Senior Product Designer. My goal was to create a consistent, easy to use and clean experience.
Getting the whole picture.
What do we already know?
That users like convention across sites and experiences. It increases productivity for the user and reduces the learning curve.
Who are our guests?
Let’s take a seat.
How many times have you booked a flight and looked for your favorite place to sit. What if you could save those preferences and have that information available in booking to look for your prefered seating on the flight.
What are our partners doing?
What is happening in the industry? Knowing what our partners and competitors are going help to make an experience that is natural and conventional. This will reduce the users learning curve and create a positive outcome. For Alaska Airlines this will reduce the amount of calls to the customer service center. Win/Win.
